Let’s not complicate ourselves in trying to understand what a timeshare is and just put it this way – it’s either a property or the right to use a property. Such property is usually in the form of a resort condominium unit and many individuals can have the right to use it at their disposal in their specified time interval of ownership. According to a historical account, this idea was first introduced in Europe in the 1960s when a ski resort developer in the French Alps advertised his resort by encouraging guests to "stop renting a room" and instead "buy the hotel." With such a catch, the business of buy timeshares was a big success and the concept was embraced by developers worldwide from then on – boosting sales of surplus condominium units at a time when the resort industry was depressed. Other accounts existed from this time period of properties sold on a similar scheme in the United States (southwest) but the first hotel to embrace this concept is alleged to be Hilton Hale Kaanapali on the Island of Maui in Hawaii. Despite other claimants, still Hapimag is being given credit for popularizing the notion.