With the economy the way as it is at the moment, there’s no surprise really when you think about it that companies are holding back from spending a large amount of money on advertising. The days of splashing the cash on large campaigns appear to be gone – at least for now, with many looking to concentrate on advertising with a solid return of their investment. The modern campaign will generally involve local seo work, such as people hiring the services of a Search Engine Optimisation Cardiff guru, with the local factor playing a huge role in deciding who a company will hire to do the work for them.