Marketing a party rental business can seem difficult at times. Most companies try the yellow pages first. But my marketing program is a bit different. Over 75% of my marketing is done with a newsletter.

Do you question if a newsletter will work for you? Why wouldn’t it? You’re an expert on entertainment. And you have a lot to offer your customers.

Setting up a newsletter is fairly easy. You’ll need a newsletter service with an autoresponder. I use Intellicontact for mine. It’s very easy to set up a form for sign ups on your website.. Sometimes it helps to offer an incentive. A free party drawing is a great way to get people to sign up for your newsletter. Just make sure that if you do this, follow through and actually give away a party. That’s just one more story for your newsletter.